Adidas Originals, Pharrell Williams, Alicia Keys, and other new “co-creators” for the luxury brand took over Olympia London for the monumental Moncler Genius show.
Mercedes-Benz and Jay-Roc Z’s Nation entertainment organization were among the new “co-creators” in art, music, design, and sport that the Italian fashion brand presented.
Celebrities including Serena Williams and Lewis Hamilton watched as models paraded through a variety of artistic installations wearing their trademark puffer jackets and tough apparel.
On Monday, February 20, at London Fashion Week, Italian luxury brand Moncler presented an expansion of its Moncler Genius partnerships project, revealing new “co-creators” in the fields of art, music, design, and sport.
The label, known for its puffer jackets, took over the Olympia London exhibition centre with its The Art of Genius live show, with the likes of singers Pharrell Williams and Alicia Keys, rapper Jay-Z’s entertainment company Roc Nation and brands Mercedes-Benz and Adidas Originals among others having their own space to present their creative concepts.For Williams’ The Art of Terrain concept, models dressed in khaki camping outerwear walked around a set covered in grass.
