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The new collection aspires to reflect the spirit of Thierry Mugler’s history with 90s inspiration and even a music video, according to an interview on the historic fashion collaboration between Mugler and H&M for 2023

Ann-Sofie Johansson, the creative adviser at H&M, and Casey Cadwallader, the creative director of Mugler, a Parisian fashion label beloved by celebrities like Kim Kardashian, Beyoncé, and Cardi B, sit down with Style to discuss the inspirations behind the designs.

The latest fashion partnership from high-end retailer H&M is with Mugler, a French brand famous for its dramatic red carpet ensembles worn by celebrities like Cardi B, Beyoncé, and Kim Kardashian. The collection, which includes womenswear, menswear, and accessories and is on sale on May 11, was created by Mugler’s creative director Casey Cadwallader as a tribute to Founder Thierry Mugler, who passed away in January 2022.

Mugler and H&M created a music video and recorded their own version of Stardust’s 1996 dance hit “Music Sounds Better With You” to promote the line.

Here, we talk about the new line with Cadwallader and creative adviser Ann-Sofie Johansson from H&M.

Johansson, Ann-Sofie The lengthy procedure began with us speaking with Mr. Mugler directly. I was ecstatic.